Termination of All Licenses to Use “GE” Mark

UTC Fire & Security Americas Corporation, Inc. (UTCFSA), formerly known as GE Security, Inc., has formally terminated any presumed license granted to any third party to use the GE logo or refer to themselves as an authorized dealer of GE security products in any advertising, sales promotion, signage, displays, stickers, vehicle markings, clothing or any other marketing materials.

If a third party believes they have a contract with UTCFSA that grants them permission to use the GE name, they will be required to discontinue use of these marks and references by the following dates:

On or before July 1, 2016:

  • General marketing and sales materials including advertising and verbal marketing
  • Business documents such as letterhead and business cards
  • Websites and other electronic/online content

On or before Sept. 30, 2016:

  • Promotional items and clothing
  • Livery, trade show and demo displays

No third party has ever been licensed by UTCFSA to refer to themselves as General Electric, GE or an affiliate thereof or to refer to themselves as GE or an affiliate of GE, including, without limitation, GE Home Security. GE is a trademark of the General Electric Company.


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